Nickelback have shared the official music video for “Song on fire” the second single from their forthcoming ninth studio album “Feed the machine”, which will be released on June 16th.
Filmed in the lush forests of Vancouver, the clip was directed by Nigel Dick, who previously directed the music videos for “Too bad” (2002), “Photograph” (2005), , “Savin’ me” (2006).
“As we were working on this song, a very personal one for me, we all instantly connected to it on different levels through our own experiences” said frontman Chad Kroeger.
“Everyone has a need to love or be loved and we’ve all been hurt or felt loss. It’s about your heart yearning for something that your rational mind knows is impossible to hold onto.
There is a universally, haunting finality to losing love and we found ‘our protagonist’ (in this song) trying to reclaim it; but not knowing where to begin or that it might ultimately be in vain.”